How'd They Do It?

Events taking too much staff time? Consider what moving your event registration and marketing online could do.

It's common knowledge that consumers need to see a message on average 4-6 times before they understand it, recognize it and act on it. When you market your events and activities online, it enables you to build marketing programs around repetitive messaging that will dramatically increase participation.

But increased participation comes at a price – increased work loads and complexity. IAC's online event registration tool has helped many of our clients

1. Collect reservations:
   • Colgate University received $186,442
   • University of Missouri – Columbia received $44,862
     
2. Eliminate administrative tasks:
   • Typing reservation information
   • Manually running credit card authorizations or depositing checks
   • Sending reminders and confirmations

Not only are they better serving their members but these organizations are saving staff time and working more efficiently. Now their staff can dedicate the time to increase participation rather than handle the mechanics of registering members. Which position would you rather have your alumni association in?

Get more information about Event Management and other Revenue Tools.