Marketing Wizard
 Pinball Directory lets you accumulate large amounts of information about your members, but what can you do with it? The answer is IAC's Marketing Wizard.
Marketing Wizard has been called the most powerful, yet user-friendly data mining tool in the industry. The Wizard enables your organization to sort and select information from your online directory database. Because you can quickly select just the right targets for your communications, you can save time and money – and get better results.
Now you not only have the knowledge, but the power to use it effectively.
Marketing Wizard has 6 built in tools to help you mine your data and market to your constituents.
- Data Mining & Services Usage Analysis – answer questions about who is using your community and how they use it: what is their average age?, do the younger members use different services than older ones?, and what are those services?, etc.
- Point and Click Query Builder – a straightforward tool for generating your own customized reports
- Broadcast eMail Wizard – easily identify targets and send out your message
- Data Output and Integration tools – create labels, mailing lists, spreadsheets and other useful outputs
- Marketing Archive – track and manage your marketing activities with saved queries and running tallies of correspondence
- Empower Others to Correspond – allow chapter leaders or department heads to manage their own groups
Need to…
- send an email to 1990-1995 law school graduates living in Chicago? Done.
- run a report of all your communications for the last quarter? Done.
- give chapter leaders access to local member information? Yes, that too.
Here are just a few of the documents you can create using this versatile tool:
- eNewsletter Mailings
- Broadcast emailings
- Spreadsheets
- Letters
- Attendance list
- Club Member list, etc.
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