Spread the Word
When you're spending money on marketing and communications, What'd you say? is the last thing you want to hear. Make sure that as many members get your message as possible, and that they actually take the time to read it and respond, by developing an online strategy that works.
IAC has developed proven eMarketing and eCRM (electronic Constituent Relationship Management) tools & techniques to help you communicate faster, more often and less expensively. And because you are collecting better information, you can send the messages your members really want to get, when they want to get it.
Just a few of the constituent marketing techniques IAC can help you implement:
- One-to-One Marketing – lets you speak directly to your target by directing interest-specific messages how and when they want them
- Personalization – members can create their own personal profiles, controlling what information is available and how often it is updated
- Targeting – develop programs and communications based on multi-dimensional characteristics of your membership: affinity group, behavioral patterns, attitudes, demographics, psychographics and biographical information
Show Me...
See how Colgate University uses IAC Communications Tools to reach out to their alumni. |
